Google Analytics Now Offers iPhone Tracking on Your Website Analytics.
Google has a new feature in beta (do they have any features not in beta?). It’s called “Advanced Segments”. This option allows you to group certain types of visits together and perform analytics on just those types of visits. By applying this option to your website’s analytics, you can group all iPhone users together and track all the traffic on your website for only iPhone users.
By analyzing your website’s iPhone traffic, you should be able to get a picture as to how much traffic you are getting from iPhone users. Is it time to update your web design to be more iPhone friendly? Google Analytics can help you make that determination.
- Dave Gruen
Senior Vice-President, Consulting Division