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Increase the Value of Your Website Through Search Engine Marketing

Search Engine Marketing for Your Website

Competition on the Internet is intensifying as more and more companies are developing websites and spending resources on online marketing plans. One of the best ways to increase the value of your website is through search engine optimization. To reach the top, in addition to your lead generation and sales expectations, you should include search engine optimization into your online marketing efforts.  Let’s start with the basics.


Keyword Research

People use the Internet to research everything from bird calls to quantum physics to vegan recipes - you obviously don’t need to grab the attention of everyone, just your target audience. When you define your segment, find out how they are searching for your services. In other words, what do they Google to find you or your competitors? Those are the keywords you are going to use throughout your online marketing.


Site Development

There are two sides of your website, the front end (what visitors see) and the back end (the actual code that makes your site work). There are several development strategies that can be used to enhance your search engine rankings. Did the development of your website include search engine optimization strategies? If not, now is the best time to update the back end of your site to reap the search engine benefits.


Ongoing Maintenance

Search engine optimization is a long-term strategy, not a one-time task. Just like all other business or marketing strategies, your strategy will vary, but there are some common elements that will help bring you to the top. Content creation, keyword placement, and link building play a crucial, on-going role in search engine marketing.


When your target market Googles your service, where do you rank? Does your website come up on the first page? What are you doing to improve? If you aren’t sure where to start or want someone to come along side you as you vie for the number one spot, give us a call.

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