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4 Ways to Increase Blog Readership
07/18/12


You’ve started a blog. You even have taken steps to make sure you are blogging effectively. So, how do you increase both the number of readers and their loyalty to your blog? If you are ready to take it to the next level, read on...


1. Make your content original.

The last thing people want to do is read the same information multiple times. If you become the “copycat” blog, you can rest assured you will not reach your loyalty goals. Now that does not mean you can’t write on the same topics, just add your own spin. If you really want to highlight something from a different post, cite the post and write a response to it.

 

2. Easy to read.

Find a balance between thoroughness and general, straight to the point writing. To get started, ask yourself who you readers are and what are they looking for in a blog. Are your readers scholars researching quantum physics? Are they busy CEOs who want a few tips on leadership development? Are they parents who want to know what’s going on at their kids school or their alma mater?

A few great ways to make a post easy to read include writing short paragraphs, utilizing lists (like this post), including personal experiences if possible, and writing timely responses to newsworthy topics.


3. Write good headlines.

Don’t get caught up with trying to create a witty headlines, just get to the point. With the billions of blogs vying for the attention of readers, they are fine-tuning their skills at judging a blog by its title. If you don’t capture their attention by appealing to a need they have they are unlikely to read your blog.

 

Think of your headlines as the sales pitch, craft it in such a way that you speak directly to the most pressing need your target readers have. The title for this article, for example, tells you exactly what you’re going to get - tips to increase blog readership.

 

4. Promote your blogs.

There are people out there that are dying to come across a blog just like yours, they just haven’t stumbled across it yet. You can promote your blog in several ways. Here are a few options:

  • write a guest post on other top blogs in your industry,
  • post your articles to your social network circles (Twitter, LinkedIn, Facebook, Google+, Pinterest),
  • offer response blogs to others in your industry,
  • add an RSS feed for easy updates, or
  • invite other bloggers that are of interest to your target audience to post on your blog and promote it to readers.


As you already are aware, blogging is a great tool to both interact with your current customers and attract new ones. So what are you waiting for? Go make your blog famous!

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