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Facebook and Instagram - How the Duo Benefits You
04/12/12


The social media world is buzzing in response to a huge announcement by Facebook earlier this week. The online giant shelled out $1 billion in cash and stock in an acquisition deal with Instagram. If you are one of the 30 million users of the popular mobile app, you understand the connection.

Instagram is the most popular photo-sharing, and it happens to have a great integration with Facebook. While Facebook is a web-based social network focused on sharing content with friends and family, Instagram is a mobile-only app that adds a new way for users to share spontaneous pictures of life to those with similar interests, passions, and style.

So what is the big deal? Businesses acquire others all the time, why is this one so special? Well, there are a couple of reasons:

Facebook is significantly stronger

Facebook is weeks away from their IPO and one of the biggest concerns for investors was Facebook’s apparent lack of a strong mobile strategy. With the online world transitioning so rapidly to mobile, investors wanted to make sure Facebook had a plan. Cue the Instagram deal. This huge investment for Facebook (Facebook’s prior acquisitions have never exceed $100 million) shows they are in it for the long term. Zuckerberg and crew are keenly aware of the changing trends and are committed to not repeating history (MySpace anyone?).

Businesses are reassured

If you have ever found yourself saying, “Facebook is just a trend, it is not here to stay,” you may want to reconsider. The fact that Facebook is committed to staying on top of consumer trends should ease your hesitation with advertising on the platform.

As Facebook strengthens their business, your investment into the channel has stronger potential than ever. Marketers investing in Facebook will continue to see new opportunities to reach users across devices and in new, creative ways. Facebook isn’t ready to be ousted from the social media spotlight just yet, so you can continue to reap the benefits of being a part of the network. Facebook made their move, now it is your turn. What is your play? Are you ready to step up to the plate and spice up your Facebook page?

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