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Make the Most of Pinterest
06/21/12


Rather than rant and rave about how wonderful Pinterest is, lets have the stats speak for themselves:

  • Pinterest users are 79 percent more likely to purchase items they saw pinned on Pinterest versus Facebook users (source).
  • In terms of users, Pinterest ranks as third largest social media network (source).
  • Pinterest experienced incredible growth and became the quickest website to ever hit the 10 million user mark (source).
  • Pinterest referral traffic is higher than YouTube, Google+ and LinkedIn...combined (source).
  • Pinterest users spend an average of over 15 minutes each visit, a quarter of the users are financially well-off, half of them have children, and two thirds are female (source).


While Pinterest doesn’t offer the extremely broad as Facebook, Twitter +, or some of the others, it is likely to change in time. Looking back 5 years, Facebook wasn’t even close to the marketing authority it is now. Pinterest is gearing up to be an advertising powerhouse in the year to come.


The question is, are you ready to expand your social media presence to Pinterest? If so, here are a few ways to make the most of your efforts:

Make your content share-worthy

It is more important than ever to include quality pictures on your website. Pinterest is centered on visuals, so make it easy for your fans to share your content by including images in all of your blogs and product pages. If you don’t have a picture, your product isn’t going to spread across the site.

Remember it’s not all about you

More times than not users aren’t looking for brands, they are looking for ideas, style, and cool products. If there are products that complement yours or the lifestyle of your target audience, pin it! If there is a DIYer out there that is using your product (or something similar to yours), repin their pins!

Make your website Pinterest friendly

In addition to including great images on your site, add Pinterest icons to your site not nly to remind your visitors to share, but to make it simple to share.

Learn and adapt

There is a plethora of information you can gain from viewing your target’s profiles: the types of products they like, the types of boards they are making, the colors that are trending, and so much more. Spend some time interacting and reviewing to gain the insight necessary to not only impact your own Pinterest boards, but maybe even your product development.

 

Need some help “Pinteresting” your website? Looking to have some great graphics created to grab interest? Look no further - we would love to help.

Comments:

July 23, 2012
Wow, what a great post! Really comprehensive and useful information! Thank you for sharing!

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