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4 Benefits of CMS

What do Blogger, Wordpress, Tumblr, and BolderImage all have in common? Besides the catchy names...they all offer content management systems (CMS) to their clients/subscribers.


So what exactly is a CMS and how does it benefit my company? Without getting too techy in terminology, it is software that allows you to make changes to your website without actually having to know any web programming languages. This means big wins for your organization, including:

You're in control

You have the ability to add new pages, update product listings, reorganize the structure of the site, upload images, revise content, add product literature and so many other changes. You can make the changes you want, when you want, and with your own internal team.

It's easier (and cheaper) to update

Before CMS-based sites were developed, a business would need either an internal web development team to make updates or an ongoing retainer with a web design agency. The multiple steps required to make even minor changes were time consuming and costly. When a site is integrated into a CMS changes can me made and published to the Internet in a matter of minutes, through an interface as familiar as Microsoft Word.


A CMS allows you to easily collaborate with your team. You can make changes to the site and save them as a draft rather than publishing them to your live site. Your team can see what the changes will look like, can revise as necessary, suggest changes, and publish when everyone is happy with the update.

Freedom to Delegate

Don't be misled to think that if you have a CMS you have to do it on your own. The benefit of having a CMS and continuing work with your design agency is that they are also able to easily make revisions in a cost-effective manner.


Keep in mind, however, that all content management systems are not created equal. At BolderImage, we develop sites on a variety of CMS platforms including the popular Wordpress. We also recognized the limitations of some of these content management systems and created our own that focuses on simplicity without sacrificing advanced functionality like database integration and ecommerce support.


All this means is that there are lots of options for you to make your website easy to update and manage. If you are ready to take (or increase) control of your site, contact us today.

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