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Navigation: The Foundation of Your Website
11/03/11


Website NavigationAt BolderImage we know that great websites come from focusing on the details of each element that we develop. Here on the blog, we’ve shared some tips on color psychology as well as welcoming pages. Today, let’s focus on your site’s navigation.

Pretend for a moment that your website is a building: what are the most important parts? No, it’s not the kitchen or the bathroom—it’s the foundation and the structure! If you do not spend time on planning and building these elements your building will not serve its intended purpose (and probably collapse!).

Your visitors may “oooh” and “ahh” at the design, but if they can’t find what they’re looking for, you’ll lose them. Here are two strong benefits of a good navigation:

User Experience: One key to a successful website is allowing users to easily browse through your site and find what they are looking for. This will make it more likely for them to visit your site again and to respond to your call to action, whether that is contacting you, buying a product or commenting on your blog.

Search Engine Optimization: Your navigation also sends strong signals to search engines. The structure of the navigation helps search engines find and index every page of your website. In addition, a link from the navigation is a way to tell search engines, “This page is important.” By linking to the right pages on your website, search engines can better evaluate what content will be most important to your users. This can improve your rankings and help more people discover your site. 

So how do you make sure your navigation is a strong foundation for your website?

  • Include your most important pages.
  • Keep it simple, readable and usable.
  • Avoid complicated functionality which can make it difficult for search engines to interpret.

While the navigation is usually not the flashiest part of your website, your site’s success weighs heavily on it. Have specific questions on how to strengthen your site’s navigation? We would love for you to contact us.

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