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Small Businesses Need a Website
09/04/12


Maybe you’re thinking, “I’m a small business, not a Fortune 500, why do I need a website?” or “I don’t have the money to develop a full website, I’ll just stick with print advertising.” What may have worked in the past is quickly becoming just that, a thing of the past. Here are five reasons why it is important for your business to have a website:

1. Consumers look for you online.

 The vast majority of consumers turn to the Internet to find stores and products; without a website you are unlikely to be found. By coupling your website with social media and a few basic SEO practices you can quickly scale to the top of the search results and be found easier by those searching for a business like yours. 

2. It’s like hiring another salesman.

As soon as you put products for sale on your website, it immediately has the potential to switch sides on your balance sheet from expense to revenue. And this isn’t like hiring any salesman, a website is malleable and can be made into the perfect salesman with the perfect sales pitch.

3. It’s not as expensive as you might think.

We understand that not everyone has the budget to spend thousands upon thousands of dollars on an elaborate website. That doesn’t mean that there are not options for the business with smaller budgets. In fact, there are a myriad of options for a great website, no matter what your budget is.

4. Websites amplify your voice.

A website provides a platform to share your voice, lend opinions on the industry outlook, show support of a local non-profit or high school sports team, and advertise new product information to more people than ever before.

5. Basis of online marketing.

Once you have invested into website development, it becomes the base for all of your other online marketing. Mobile sites and apps can be developed from your website, social media posts can point people back to your website, and consumers’ will be directed to your website for more information via their Google searches.

 

If you’re ready to talk about developing a website, give us a call!

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