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Top 7 Myths of Web Development
03/04/09


At BolderImage, we often encounter a lot of Stereotypes about web design and web development. Some are minor, but some can have a costly impact on a website. Many occur with the greatest intentions, but the simple truth is “you don’t know what you don’t know”. We’ve compiled a few of these myths for your amusement:

1. I can be #1 in Google, the moment my site launches. OK, maybe the day after…

We hate to break it to people, but it’s up to Google when your site gets indexed . . . it could be a few hours, but it could also be weeks, or more. Very rarely does a brand new site get ranked in a high spot. Search Engine Optimization takes a lot of time and effort – a brand new site without any history or incoming links will take a while to rise through the results pages.

2. Having a site in all flash will make my site perform better.

Well, you might have a great looking site, but having your site all in flash will actually harm your search engine placement. It is our recommendation that Flash be used to complement the site, not take control of it. While it’s true that some search engines are getting better at reading flash, having all of your content in flash will negatively impact your rankings.

3. I don’t have time to update my website.

The real question you should be asking yourself is “Can I afford not to update my website”. Content management systems are so easy to use these days, you can update your website in minutes. Even if you don’t have the time to do that, you can find a full-service web developer who can take content from an email or Microsoft Word document and put it in place for you. You do have time to update your website.

4. I already have a website and it does nothing for me. Why would I want a new one?

If your existing website does nothing for you, that’s the exact reason why you need a new one. Your old website probably wasn’t built with search engine optimization in mind, and you’re not generating the traffic you could.

5. My homepage is the first page people will see.

This is not always the case. In some instances, other very content rich pages might be the entry point for people to come to your website. You will want to make sure that these pages not only have great content, but also describe your company very succinctly for visitors coming to your website for the first time.

6. I can build a website for $500.

Well, you might be able to have a website for $500, althought the old saying “you get what you pay for” doesn’t always apply, in this case it does. Any professional who is going to take the time to talk to you about your business needs, plans and desires for a website is going to charge more than $500. Building a website is not just slapping a coat of paint on a content management system. Your website can be a potential customer’s first impression of your organization. Is that a $500 investment?

7. My site is done.

Maybe version 1.0 is. However, a website should be a living and breathing entity. If your website is the same today as it was three years ago, you are going to be losing business. Websites that never change tend to suffer in search engine placement and don’t draw a very large return audience. Show your potential customers that you are an active, healthy and growing organization by continually updating your website.

- Dave Gruen
Senior Vice-President, Consulting Division

Tags: web design Google strategy 

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