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Web Design Trends of the Past
05/25/12


With the introduction of Twitter, millions of blogs, and most recently, infographics, it is hard to miss the impact of the latest trends emerging in online marketing. But, the common topic of “what’s trending” is a little one-sided. We don’t often talk about the tactics that are no longer the trend -- or which are completely out of style.

 

While there are some staples in web development that are unlikely to go out of style any time soon, such as color psychology and site structure, there are a lot of web design elements that are (and should remain) a thing of the past.

Auto-play multimedia

The key word here is “auto-play”. Multimedia can add a dynamic element to your website, but if you auto-play music or video with audio the chances of your visitors leaving your site rather than looking for the mute button is high. If you want to include multimedia, give your visitors the option to push play.

Pop-up ads

This element doesn’t really need much of an explanation. Pop-up ads are annoying to the vast majority of Internet users. You may gain a few leads, but chances are it will never make up for the amount of visitors that leave your site because of the pop-up.

Robot copy

Remember back in 2001 when Google was just starting to make big waves and websites started writing their content just to rank higher? While SEO optimized content is not out of style, writing for search engine robots definitely is.

 

Always, always, always write your website content with your visitor in mind first, then search engines. Not only does this make it easier for your visitors to read, when the search engine algorithms evolve you are much more likely to benefit from any changes they make.

Over-exaggerated flash

If you see someone in a suit that is completely bejeweled you are likely to be distracted, right? The same concept goes for web design. Flashing lights, scrolling text, neon colors, etc. are much more of a distraction than a stylish design choice. Not only are visitors going to leave your site, the over-exaggerated glitz will likely decrease your credibility. Keep in mind flashy isn’t bad, it’s the overuse of it; think of it as more of an accessory than an entire outfit.

Limited points of contact

Contact forms are great, but they should be more of a supplement to contact information than the only means of contact. The chances of receiving a lead from solely a contact form are much slimmer than if you give specific contact information. This doesn’t mean you need to share every means of contact for every person in your business, but giving a phone number, an email address and/or social media sites are a great way to show your visitors that you actually want to connect with them.

 

While these are fairly straightforward, there can be exceptions to every rule. How does your site measure up? Is the design causing visitors to leave? If you want to revamp your site or simply have it reviewed, give us a call!

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