Blog 
Targeting the Right Destination in a Hyperlink
03/17/09
Through an online content management system, you can easily add hyperlinks to any page of content on your website. Often times however, people will select the wrong “target” window in which the new link will open .
There are always exceptions to the rule, but generally speaking, we suggest, that if linking within your own website, you have the link open up in the same browser window. If you are linking to somewhere off your website, you should have the link open up in a new browser window.
If your offsite link opens in the same browser window as your website, you could run the risk of losing that visitor once they click on the offsite link. The only way they will return is if they click the BACK button on their browser. However, if the link opens up in a new browser window, your website stays open and the newly linked site appears in a new window. When the user is done with that site, they simply close the browser and they return to your site.
Most content management systems allow for an easy selection of the “target” for the new link.
By selecting a “Target” or “Destination” tab in your content management system, you can select the current frame, a popup or a new “blank” target. This makes controlling the visitor’s linked destination very simple.
It may be a small thing, but any opportunity to keep the focus on your site is important.
- Dave Gruen
Senior Vice-President, Consulting Division
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