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American Medical Technologists Launch
01/13/09


American Medical Technologists was founded in 1939 and is an internationally recognized certification agency and membership society. AMT came to BolderImage because their website that was out-of-date, hard to maintain and didn’t properly reflect the quality of the AMT brand.

BolderImage worked with AMT to create the necessary content management system and eStore that is accessible and easily maintained by their staff. BolderImage also developed the necessary custom functionality to integrate AMT’s existing member management system and certification process into the website.

BolderImage took a very methodical approach in building the AMT website. First, working with AMT to identify the target audience of the site, BolderImage developed a search engine strategy that included performing keyword research and developing a specific process to enhance search engine optimization.

Next, BolderImage developed three unique and custom designs for the site, taking into consideration the brand and the target audience. BolderImage incorporated the final design into the Content Management System (CMS) and eStore Engine and enhanced it with flash components. The CMS and eStore are customized based on the status of the visitor. If the visitor is logged-in as a member, additional content will be available as well as additional products. This allows AMT to tailor its content to a specific target audience.

 

Original AMT Site New AMT Site from BolderImage

Through their unique “STEP Online” program, AMT needed a way to present journal articles and a means to allow visitors to score a short test based on the information presented in the article. BolderImage customized AMT’s survey engine to allow AMT to create their own tutorials and tests and tie the results into specific membership accounts. 

AMT wanted members to be able to pay their member dues online. BolderImage customized the eStore to add a member dues payment section and integrated it into their existing member management system.

“It has been a pleasure working with the BOLDERIMAGE team. Their backstage system is very easy to use, even for those who have never gone through the process before. The people we worked with were very knowledgeable, very responsive and, perhaps most importantly, very patient. Thank you BOLDERIMAGE for our wonderful new website!”

Kathy Cilia
Director of Marketing
American Medical Technologists
Finally, the website was launched using BolderImage’s
Chicago Web Hosting service.

AMT used the following services from BolderImage:

• Search Engine Optimization
• Web Design
• Flash Design
• Content Management System
• eStore
• Survey Tool
• Custom Programming
• Web Hosting




Does your website adequately reflect your organization? Is it easy to maintain? Contact BolderImage today to see how we can create a website that properly represents you and your organization.

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