Christianity Today InternationalCarol Stream, Illinois
WEB DESIGN PROJECT:
Christianity Today International owns and maintains a highly trafficked and top ranked website on the topic of "Christianity". The site is based upon the editorial published content produced during the past 50 years as a leading Evangelical publishing concern, founded by Dr. Billy Graham.
An early adopter of emerging Internet technology, CTI has successfully navigated the expansion from print publications to online publishing. As a result of their growth and expansion, it was necessary to update and upgrade the content and features of the "Advertise With Us" section of their website to provide more information and useful marketing tools and insights.
WEB DESIGN SOLUTION:
CTI interviewed and contracted with BolderImage to provide a new, unique visual design for this section, with its own navigation and fresh "look and feel." In addition to this new look, new intelligent web features were also implemented:
• A new log-in feature allows inquirers to set up an account, which gives them access to the most recent demographic data, ad rates and mechanical specifications for all CTI print and online publications.
• New accounts and inquiries are routed to sales account rep's at CTI based upon product/service category. This starts the relatiopnship building process.
• A new "BolderImage Backstage" content management system allows CTI sales and administrative staff to make updates to the site content and files, using a standard web browser.
• A broadcast email engine has been integrated to allow CTI to contact all current advertising registrants with a regular "CTEye on Marketing" e-newsletter containing important advertising news, updates and information.
BolderImage developed the designs and templates using Adobe products such as Photoshop, Dreamweaver and Flash. BolderImage also used Microsoft Active Server Page (.ASP) technology and a SQL Server database to develop the dynamic new site features. The site is hosted in a Microsoft Windows server environment by BolderImage.
Contact BolderImage for all your print and online publishing website design needs.