Al Piemonte National Fleet

Melrose Park, IL

Updated design gives a modern, professional look to leading auto retailer’s site

Fleet buyers are greeted by beautiful auto photography and can access all of the custom features of the old Piemonte site through a crisp new interface.



Al Piemonte’s fleet website was all function and no form when they approached BolderImage about creating a fresh look for this line of business. With an existing customer login area and custom web functionality, they didn’t need a brand new site. They wanted an upgrade to the look and feel that would integrate with the back-end functionality they already had. BolderImage worked with their development team to create a professional, modern and welcoming face for the site.



The design for the Al Piemonte fleet site had to be attractive and user-friendly. It also needed to conform to the Al Piemonte and Ford brands, and work with all of the site’s existing special features. The project started by developing a full understanding of all of the site’s requirements, from technology to brand colors, before creating the design that’s on the site today. Once the client was happy with the site’s new look, the BolderImage team worked with the existing site’s developer to ensure that the site’s new body style would work with everything under the hood.


Technology & Tactics:


The new Al Piemonte National Fleet site welcomes users with a clean, engaging look, sharp photography, and simple navigation. The site’s brand now reflects Al Piemonte’s position as a premier auto retailer.

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