Running Right

Highland Park, Illinois


Running Right is a performance sporting apparel and equipment retailer that had developed a great customer base in its brick-and-mortar location, but they wanted to serve those customers, and some new ones, through an apparel merchandising online store as well. With their niche audience and high-end specialty products, Running Right needed an attention-getting web presence. BolderImage helped them take their apparel merchandising online through a high-impact and functional web site.


The new site includes a custom apparel merchandising solution leveraging:

  • Web Design
  • Flash Design
  • Content Management System
  • eStore with Inventory Management
  • Custom Programming
  • Web Hosting  
  • Search Engine Optimization

BolderImage started by presenting three design options targeted at Running Right's target market and with their customers in mind. After Running Right selected their ideal design, it was time to add the functionality that would make the e-store attractive for website visitors and make their apparel merchandising operation easy to manage.

In addition to an animated front page that welcomes visitors into the e-store, the new website sports a full-featured virtual storefront, allowing for attractive, intuitive shoe, equipment and apparel merchandising. The e-store sorts products into logical categories and allows customers to shop by type of product, gender and even find deals online. The e-store has a fully-integrated payment processing solution that makes it easy for customers to process their purchases.

The top navigation was designed to drive visitors directly to their desired items--to individual pages listing available inventory by product categories. Additional links were added for the shopping cart functionality and to allow returning users to manage a customer account.

But what good is a web site without customers? BolderImage took the next step to boost Running Right's Search Engine Optimization, creating a strategy for increasing visibility to increase sales.

Running Right's web site is a great example of how attractive design can help a retailer expand their apparel merchandising operation online. Could your business benefit from additional visibility on the web?
Contact BolderImage today to learn how great web design can lead to great profits.

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