Beck's Book Store, Inc.Chicago, Illinois
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WEB DESIGN PROJECT:
Chances are, if you are a lifelong Chicagoan born and bred, you attended college at one of the area’s leading institutions of learning such as Loyola University, Northwestern, or The John Marshall School of Law, to name but a few. And when you enrolled as a bright-eyed freshman, you probably got your textbooks from the legendary Chicago collegiate institution known as Beck’s Book Store.
When Beck’s Book Store got its start, rock and roll was the latest thing and the corner soda fountain was the local joint where all the kids would flock to hang out. Bob Beck, the founder of Beck’s Book Store, opened his original location in 1955 at 22 East Chicago Avenue after 10 years learning the business inside and out. Throughout the years, Beck’s Book Store has become as beloved a college mainstay as homecoming games and favorite professors. Any new incoming or returning student has always known they could count on impeccable service, great selection, and the integrity of the Beck’s brand to get them what they needed at the very best price. The importance of value, knowledgeable customer service, and giving back to the community have been the cornerstones of the Beck’s Book Store brand for over half a century, and continue unchanged into the new millennium. These intrinsic qualities that Beck’s Book Store customers have come to expect from its 10 brick and mortar locations needed to translate seamlessly when their first website was required to expand their marketing reach.
CUSTOM WEB DESIGN SOLUTION:
As a long-standing brand with a sterling reputation, Beck’s Book Store knows the value of relationships. During its 10 years and counting as a valued client, Beck’s Book Store has relied on the custom web design expertise and SEO knowledge of the BolderImage team to help them continue to build their brand on the world wide web. BolderImage has proudly served Beck’s Book Store through three successive generations of websites, each more technically advanced than its predecessor. As the bookstore’s needs changed with the times, so did the designs and functionality for each new version of their web presence.
A NEW LOGO AND CHARACTER DESIGN
One of the first projects BolderImage embarked on with Beck’s Book Store was the creation of their current logo. This became the brand cornerstone from which all other designs were drawn from and developed. BolderImage’s ability to provide cutting-edge logo design meant that Beck’s did not have to go looking for another firm to provide each element of their digital marketing plan. BolderImage had every skill set they needed in spades, and was able to walk Beck’s through each phase of their design with precision and care. Later, this included the creation of the lovable “cartoon Bob” character that whimsically greets visitors to the Beck’s website, modeled after Bob Beck himself.
ADVANCED FUNCTIONALITY WITH FRESH DESIGN
With its latest website, Beck’s Book Store also had to address a new feature of their dynamic business: the ability of college students to rent, rather than purchase, their textbooks. Beck’s is a much loved and trusted brand, but they keenly understand the need to be competitive in their market. BolderImage worked with Beck’s to design a technically complex, yet simple to use ISBN search tool where students could find their books and compare purchase vs. rental prices. This brilliant interface also allows students to discover the buy-back price of their used books, adding convenience while saving them time and money. Pairing this with a simple to use, client-empowering content management system that allows for incredibly easy changes to the website’s text and media, and Beck’s website 3.0 was complete.
A CUSTOM IPHONE APP GIVES BECK’S BOOK STORE A MARKETING EDGE
Moving further along into the digital age, BolderImage has also custom-designed a new iPhone app for Beck’s Book Store, that offers the same attributes of the ISBN search rent/buy/sell tool on their main website. With students constantly on the go, this mobile-friendly app lets Beck’s customers experience the same great service, no matter where they are at: in the store, on their laptop, or on their smart phone.
NEXT STOP: FACEBOOK
With the creation of the latest Beck’s Book Store website, BolderImage is also taking the helm of Beck’s social media outreach, by creating custom Facebook covers and marketing campaigns.
HONORING TRADITIONS WHILE EMBRACING THE FUTURE
As Beck’s Book Store continues to greet future generations of college bound students every cool Chicago autumn, BolderImage will continue to guide Beck’s in honoring its traditions while embracing the sometimes overwhelming world of custom website design and digital marketing.