Beck's Book Store, Inc.Chicago, IllinoisCLICK TO VIEW WEBSITE Textbook retailer Beck's Books was looking for a new bookstore website design, to better connect with the students that are their primary customers and to streamline their online book buyback process. BolderImage created an innovative, interactive solution to engage web visitors and better educate the public on the many great Beck's Books locations around Chicago.
A company with the history and personality of Beck's Books can't have just any website design, and BolderImage set out to capture this Chicago institution through a fun, interactive web platform. Beck's was presented three design concepts and selected its favorite -- a bright, modern layout that showcases the Beck's bookstore brand through interactive animations. From there, the BolderImage development team set to work, putting together all of the backend to support the attractive new interface. The simple-looking website boasts an impressive list of features. Each page is fully editable through a Content Management System, which allows for easy updates to content by either the BolderImage team or Beck's staff. The new bookstore website also has a completely rebuilt process to facilitate book buyback. Cleverly integrated into the home page flash animation as well as accessible from the site navigation, the new process for selling books makes it easier for students to get money for their used textbooks online. Site visitors can also access sites for each store location that are customized for each college's colors to make it easy for students to recognize that they're visiting their college bookstore. In addition to the "Locations" item in the navigation, the home page animation features an interactive graphic that shows the 10 stores city wide -- each store's flag is clickable and leads directly to the bookstore's individual page. The website design also reflects Beck's history through a fun slideshow embedded in the site's "About" page. From textbook lists printed in the '50s to newspaper columns featuring Beck's Books, this great collection of company memorabilia provides a great look into the history of the company with a decidedly Chicago flavor. Beck's Books' new site also includes a form-based contact page, pages devoted to FAQs and careers, and a Facebook share button which allows site visitors to share the Beck's Books website with others. The new bookstore website design offers an eye-catching design, easy to use interface, and a load of personality. To learn more about how your company can have a web site that is both effective marketing and uniquely yours, contact BolderImage today. |
