Campfire MarshmallowsElk Grove Village, Illinois
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Web development, Copywriting & Online Game Development for National Food Brand
Fun comes to life for Campfire Marshmallows, with a fully interactive, easy-to-maintain site full of activities for the whole family.
Campfire Marshmallows have long been at the center of family fun, from camping excursions to treasured family recipes. The new website prominently features some of Campfire’s newest products, and invites moms and kids to visit often for games, stories, recipes, crafts and more.
We spent a lot of time listening to Campfire’s vision for a website that would be fun to use as well as a great platform to share the quality and history of the Campfire brand. In partnership with Campfire’s advertising agency a design concept was generated and page-by-page interactivity was created. From animated product images on the home page to custom branded online games, we looked for opportunities to surprise the user throughout the site. Then, we integrated the fun stuff on top of an easy-to-maintain content management system, and helped bring Campfire’s brand to life through writing compelling product descriptions, spooky stories, and the Campfire history.
Technology & Tactics:
- Content Management System – Wordpress
- Interactive Slideshow – jQuery
- Online Game Development – Flash
- Animations and Interactivity – Flash
- Marketing Copywriting
- Creative Writing
- Custom Web Forms
- Interactive Map
- Social Media Sharing
- Video Integration
- Web Hosting
The new website offers a great place to explore and spend time (Try the Marshmallow Drop game – if you have an hour or two to spare.) Campfire now has a place to showcase its expanded product line, and to share new ways to enjoy marshmallows at home and on-the-go.