BolderImage
CLIENT:

Construct-A-Lead

Lincolnshire, Illinois
CLICK TO VIEW WEBSITE


Great functionality helps construction research company deliver great information

The Construct-A-Lead site has everything it takes to serve customers and deliver the product through a simple, custom interface.

 

Services Include:

Web Design, Custom Programming, E-Commerce, Content Management System, Member Login Area, Contact Form, SEO, Web Hosting

 

Overview:

Construct-A-Lead is a new concept in collecting and delivering commercial construction leads for contractors and other construction-related companies nationwide. Construct-A-Lead wanted a website that could collect and distribute information through a proprietary database. Customers needed to be able to access data sorted by geography, industry and more to access their ideal leads. BolderImage provided the full site concept, from design to development to promotion.

 

Strategy:

The new site needed to do two important things: make it easy for potential customers to learn more about the service and enter a free trial, and to provide secure, easy and customized access to the leads database once the customer signed on. Because of the complexity of the database, which needed to be segmented and sortable by a number of different parameters, much of the process involved documenting and planning for every interaction the user has with the site. After that, we built the design and interface to drive the functionality.

 

Technology & Tactics:

  • Website Design
  • Content Management System
  • Custom Database Development
  • E-Commerce Functionality
  • Member Login Functionality
  • SEO Research, Strategy and Promotion
  • Web Hosting

Results:

Construct-A-Lead is now up and running and accepting customers. The Construct-A-Lead team has integrated their other marketing efforts with the website, which has led to substantial interest in the early days. Potential customers can securely browse thousands of project listings and easily subscribe to access full information. As we continue to work with them on promoting the new site, Construct-A-Lead is positioned to serve their customers for years to come.

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