Evangelical Lutheran SynodMankato, MN
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WEB DESIGN PROJECT:
At 130 churches plus strong, the Evangelical Lutheran Synod is a large faith organization and the central source of important updates and information for their church members. As a very active ministry, the ELS is constantly on the move around the world, reaching out to people in need, and making a difference through evangelism, charitable resource management, and education.
The Evangelical Lutheran Synod is a faith with deep roots in history, yet is very much a twenty-first century organization. While their ministry activities and mission are dynamic and adaptable, the former ELS website could not effectively keep up with the evolving needs of communication, outreach, and education. The ELS was in need of a vivid, interactive web experience for their members and those seeking to learn about their message and mission.
BolderImage met with the ELS and evaluated their needs for content management, and desires for their new website’s look and feel. They needed an updated web presence, yet also needed a framework that would support their tremendous growth and adapt well to their reality as a fluid, modern ministry that is constantly changing.
Keeping all these aspects in mind, BolderImage came up with two possible designs that let any web visitor know that the ELS had truly “come of age” digitally. The perfectly married aesthetic of old and new came together with traditional and modern colors, an unfettered and visually pleasing design, and an easy to use navigation complete with social media badges and confident headers.
A key factor in the successful transformation was addressing the content management challenges as well as the need for site optimization with strategically executed SEO solutions. BolderImage constructed a system to handle the vast number of educational and organization literature, event calendars, announcements, and video. The beauty of the tools designed by BolderImage is their technical sophistication, with a simple to use interface. ELS staff can make any changes they need to their new website at will, and keep all changes in one place.
In addition to their new standard website, the ELS also opted for a bold new mobile website, which logically reflects their role as a ministry on the move.
Other great features of the site include a Lutheran Church Locator where visitors can find an ELS church nearby, a document library, news and blogs.
Your website is your main marketing workhorse. Is yours a thoroughbred? If not, we can help you make sure that your website accurately matches your business vision and also addresses your content management and SEO needs with a customized approach. Call us to find out how at 630.279.4000