La Preferida

Chicago, IL

La Preferida has a long and storied history as one of Chicago’s best loved Mexican food brands. Beginning in 1949, La Preferida has become one of the most recognizable, trusted, and household names in authentic Mexican staples such as frijoles, salsas, and their trademark spicy chorizo sausage.  As La Preferida grew into the family favorite and national brand it is today, the time came for its website to reflect the freshness and spice La Preferida has been known for through generations.

La Preferida needed a web presence that was colorful, easy to navigate, and allowed customers to find useful content such as coupons, recipes, and information on where to purchase La Preferida products.  They needed a website that honored their longstanding tradition of proud heritage and quality, while presenting a fresh and exciting face to the web.

Following a comprehensive discovery meeting which resulted in an intimate understanding of the La Preferida brand, BolderImage was able to create a number of web design possibilities La Preferida could choose from.  The end result was a website that brought together all the elements of striking colors, mouth-watering photographs, along with a brilliantly simple design. 

Behind the scenes, BolderImage created an easy to use content management system to allow for seamless changes to website content as needed.  La Preferida is now able to make updates to coupons, recipes, products, and events that their customers want to know about.  This all important tool is a huge part of the Bolder Image philosophy of client empowerment.  BolderImage brought the technology that lets La Preferida successfully market their brand, engage with their customers, and foster the sense of brand value and trust they have been known for throughout the years.

Along with a sophisticated content management tool, BolderImage added e-commerce to the La Preferida website, giving customers another option when shopping for La Preferida products.  A store locator also makes it effortless for consumers to find a store close to home where they can stock up on their Mexican food favorites.  Put all this together with expertly administered SEO, and La Preferida has truly reached its goal of honoring its rich heritage and arriving at the digital age with flair.

Is your current website falling flat? Are you looking for expert design and direction that enhances your brand?  BolderImage can give you the dazzling website you crave with tools you can use, SEO that brings customers to your door, and a first impression that wows.  Call us today at 630.279.4000


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