BolderImage
CLIENT:

McCrone Microscopes & Accessories

Westmont, Illinois
CLICK TO VIEW WEBSITE


DESIGN PROJECT:
McCrone Microscopes & Accessories (MMA), the instrument sales division of the McCrone Group is the authorized national dealer for Olympus polarized light microscopes, Linkam heating and cooling stages and a variety of digital imaging systems including the PAXcam digital microscope camera.  MMA boasts perhaps the most complete line of products for the optical microscopist.

McCrone had several needs with their website when they contacted BolderImage.  With offerings such as customized microscopy equipment, microscope cleaning, unique training and installations, they could not use a typical off-the-shelf eCommerce solution.   McCrone also desired the site to be search engine friendly to attract new traffic.

 

DESIGN SOLUTION:
Customizing our eCommerce solution, BolderImage developed a flexible shopping cart system that is a hybrid solution.  It provides an easy way to purchase some products online while also facilitating the process of requesting customized quotes for other products.  BolderImage also performed search engine optimization in order to help the site's Google rankings improve greatly.

 

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