Medical Specialists Indiana

Munster, IN

New site updates brand, provides easy management and search engine benefit

New and existing patients can easily access information on doctors, locations, and medical conditions through a fresh, well-organized website.



Medical Specialists is a long-established medical group consisting of a collection of medical practices around Northwest Indiana. MedSpec has been in the process of updating their brand across platforms. BolderImage had previously completed the M3+ website for a dedicated diabetes care program, and the main MedSpec website was the next step in revitalizing the company's online image.



MedSpec's existing website had hundreds of pages, so the biggest challenge was creating a site architecture that would make the transition smooth and make it simple to find each piece of content. A combination of a structured site navigation, built-in custom searches for providers and locations, and the capability to indicate to search engines the location of new pages ensured the site maintained search engine visibility while ensuring usability.


Technology & Tactics:



The new MedSpec website is clean and simple to manage. It supports hundreds of existing pages and more to come in the future in a way that keeps all of the important information at the users' fingertips. And with the integration of the new MedSpec branding, it reflects MedSpec's modern, patient-friendly image.

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