Chicago, IL


A Chicago-based mom and mom-to-be sought a web site development company to create their vision for a new baby registry site, allowing Chicago expectant mothers to create and compile registries at the top Chicago baby stores and boutiques. In addition to the registry functionality, they hoped to foster the development of a community of moms sharing information and stories, and to support sharing articles, information, contests and promotions with their users. BolderImage was the web site development company to create and deliver their ideal solution.

Their new web site solution includes:

  • Web Site Design
  • Content Management System
  • Newsletter Subscription
  • Custom Programming
  • Web Hosting
  • Web Analytics

After learning the site's founders' ideas on what the website would achieve, BolderImage set to work on development of a creative concept for the site. In keeping with the web site's focus on expectant mothers in Chicago, BolderImage presented two alternatives for the overall design. The final concept clearly welcomes Chicagoland moms-to-be with a refreshing feminine color scheme and design.

From there, BolderImage began development on the back end of the web site concept. The development of the user area was the primary undertaking, with the new web site providing a place where each user can compile the products from a range of retailers for their personal baby registry, while allowing for personalization of their individual pages. The site provides more than just a registry, allowing users to track gifts received and thank you notes sent in response, store important contacts related to their pregnancy, access interactive checklists from what to bring to the hospital to what to put in the diaper bag, and even maintain a list of baby names.

The innovative development of the website even allows users to choose their preferred color palette for their profile page according to their personality or mood.

The finished site leverages a content management system to make the new web site endlessly flexible, allowing administrators to add pages to promote advertisers, partners, products, promotions and contests as well as sharing articles and resources of interest to the users. 

The new web site also facilitates development of a user community via email, accepting registrations for updates from to be delivered via email. This feature keeps users in touch with sponsors and partners, and allows for sharing of coupons and product announcements. offers a fun, interactive environment for expectant moms to plan, share and track everything related to their pregnancy. To learn more about how web site development company BolderImage can help you create an innovative user community or online tool like this one, contact us today.

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