BolderImage
CLIENT:

The Heim Group

Chicago, IL
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WEB DESIGN PROJECT:

Industrial press and parts manufacturer The Heim Group wanted a web site that better organized information about the company and its products, made it simple to add and update information, and that had a fresh modern look that reflected its position in the marketplace. BolderImage partnered with them to make their vision a reality.

WEB DESIGN SOLUTION:

The new website design includes:    

 

After defining the goals for the redesign project, BolderImage's design team started by working to create a look and feel for the website that captures The Heim Group's mission, focus and position in the marketplace. The Heim Group reviewed design concepts and chose their favorite to carry forward into the development stage.

 

The design team also created a custom Flash piece for the home page, which cycles through images and key messages about The Heim Group, its products, and its history. The piece helps to engage first-time visitors while reinforcing the company's marketing messages.

 

From there, the development team worked to implement the functionality needed to drive the site, including building out the Content Management System (CMS) that allows for easy site updates. One special feature is the ability for potential customers to request a custom quote by entering machine specs into a custom web form. In addition, the site has a customer login area that captures information from potential clients in order to gain access to online parts catalogs. The login area allows The Heim Group to share documents in a protected area with clients or other key contacts.

 

For international customers, the new site features a Spanish language option. By clicking a flag icon at the top of the page, the user can access the entire site in Spanish translation. Users will see navigation, page titles and content in their preferred language for ease of use and comprehension.

 

In addition, The Heim Group received a custom Search Engine Optimization (SEO) keyword analysis, with specific guidelines on how to create content that will drive search engine traffic and promote their products and services.

 

The fresh look of The Heim Group website provides a top-notch professional web brand, and the functionality of the site ensures it will support the business for years to come. For more information on how a web site redesign can give your web effectiveness a boost, contact BolderImage today.

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