Groot Industries Inc.

Elk Grove Village, Illinois

Founded in 1914, Groot Industries, Inc. built their reputation on consistency of performance and responsiveness to their customer needs.  Groot is a family owned and operated company and is the largest independent solid waste management services provider in the State of Illinois.  They are a leader in providing quality industrial waste management, commercial waste management, and roll-off dumpsters.


Groot needed a website that could easily be found in search engines, accurately reflect who they are as a company, allow for easy browsing of content, and that would allow their customers to pay online, all while being easy for the Groot staff to manage.


Starting with our unique design process, BolderImage developed multiple design concepts that allowed Groot to explore several ideas of a “look and feel” for the website. 



Settling on a design concept, Groot and BolderImage moved forward in finalizing the unique design.  The exceptional design is clean, friendly and inviting.  It encourages visitors to browse through the site and is easy to navigate. 


The Flash components are an integrated part of the design.  BolderImage developed a flash component for the homepage as well as flash components that allow customers to select a roll-off disposal container and locate a service area.


At the heart of the website is a content management system that is user friendly.  Site administrators can add and or update content with just a few mouse clicks.  The backstage interface is similar to Microsoft Word, so there was very small learning curve for staff to become skilled at using the new system.


BolderImage also provided custom programming services for the website.  From online payment management to roll-off dumpster selection to service area selection, BolderImage customized the site to fit Groot’s exact needs.


The new website is also highly search engine optimized.  Performing keyword analysis, best practice in site construction and link building, BolderImage developed a site that will drive traffic to the Groot website.


Does your website accurately reflect who you are?  Does your site impress visitors in 2 seconds or under?  Contact us today to see how BolderImage can help design a site that will attract new customers.

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