Bell Racing Company

Rantoul, Illinois

Bell Racing Company has been manufacturing since 1954 and is a recognized leader in racing safety technology through such champions as Andretti, Fittipaldi, Foyt, Petty, Rahal, Unser, and Waltrip to name a few.

In partnership with Torque, BolderImage provided technical and design consulting, online catalog programming expertise and hosting services for this relaunch of the rebranded company website. The site was database-driven, allowing Bell staff the ability to manage the site content through the BolderImage Backstage using a standard web browser. Bell has since moved their hosting to a different provider.


• Javascript
• Flash
• SQL Server database
• Windows IIS Server

Contact BolderImage for all your online product catalogs, eCommerce, and business-to-business web design and development needs.

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