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Culligan Sales Toolkit App Residential Dealers
08/30/12


Servicing residential customers across the United States, Culligan has well over 500 dealers.  When calling on customers in the home, these dealers were using a standard laminated flipchart set of slides to present the various products and services to the homeowner.  While this approach worked well for many years, Culligan wanted a more engaging interactive way to get their message across.  They also wanted a tool that would be more dynamic and easily updated by the corporate team, so as their products and services changed, dealers would have the most up to date material at their fingertips.  Furthermore, the dealers wanted a way add custom slides to the overall presentation material which wasn’t possible with the laminated presentation flipchart.

iPad App Solution:

A custom designed iPad Sales Toolkit seemed to be the perfect solution.  With the help of BolderImage, Culligan designed an App that provides the dealers with an interactive tool to present the sales material along with RIO calculators, solution center to narrow the product focus for the homeowner, and a resource library containing all the most up to date documents from product brochures to product manuals.  The iPad App provides a one-stop shop for key resources that dealers use throughout the sales process.


Some of the benefits that drove Culligan’s decision to pursue an iPad App were:

  • Create an updated sales presentation that incorporated recent branding updates giving dealers a tool using the latest technology to present their message
  • Shorten the sales cycle through instantly accessible information that included interactive pop-ups of product information, video clips, and ROI calculators
  • Increase sales by walking potential customers through the best products, services and add-ons in an engaging interactive and innovative format on the iPad
  • Save money by maintaining a library of marketing materials digitally, that can be updated and deployed to the dealers at any time
  • Increase effectiveness by allowing dealers to customize their presentation material
  • Reduce costs in technology, printing, and IT support
  • Build trust through easily accessible case studies and testimonials

The “wow” factor of an iPad sales presentation is completely unmatched.  It takes customer interaction to a whole new level. 

Do you need to spice up your presentation?  Do you need an amazing and interactive solution to engage your potential customers?  Contact BolderImage today to see how we can help you.

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