BolderImage Now Offers Optimized Web Content!
Designing a new website that rings true to your brand is just the first step in your overall digital marketing plan. To rank higher in search engines, attract more website visitors, and convert more leads, your website content has to be as compelling as your site’s visual appeal. As part of your overall SEO strategy, well written and optimized content is the engine that drives successful digital marketing.
The first step in the copywriting process is brand immersion. What is your business all about? Who is your target market? What’s your business mission and how are you trying to achieve it? These are all questions that when answered, will produce authentic, effective, and hard-hitting content that resonates with the people that matter to your business’ bottom line.
The second task in producing great copy is to research and select the best keywords for your business. This is done using tools that can pinpoint the popularity of terms people are using to search for products or services like yours on Google, Bing, and Yahoo. A final list of high-ranking keywords is used to write original, structured, yet conversational web copy that will help your SEO marketing efforts, raise your ranking over time, and grow your list of prospects and customers.
BolderImage is known for our top-tier designers, developers, and SEO strategists. Now, we bring that same level of excellence to professionally written and optimized web content. Content that is written in your brand’s unique voice will reach your target market with meaningful messages they want to hear, and more importantly, act upon.
Call us at 630.279.4000 to ask how optimized web content can take your website, and your business, to new heights.